Get attention and be successful.

I recently read Jim Kukral’s book ‘Attention: This Book Will Make You Money‘ and loved it. I gave away a copy of the book to a reader yesterday. He really sums up what a lot of other people say about websites in a different way. Most other people discuss how traffic is the driving source behind revenue on a website and they’re totally correct. Some people say that in order to drive traffic, content is king and marketing is the queen (I actually think that was Gary Vaynerchuk, but I’m not sure). What it really comes down to is attention. If you want attention, build a good product. If you don’t have a product (or a good product), you can make up for that and get attention by doing something out of the ordinary or outrageous. Just don’t go after negative attention.

This entire week will be focused on some of the great things I learned while reading Jim’s book. I really do mean it when I say you should get it. If you don’t you’ll be missing out on some huge opportunity.

Commitment

15+ Hours. It really depends on how creative you are.

Put yourself on peoples’ radar and execute.

The Idea

The very first thing you need to do is have an idea of what you’re going to do to get attention. There are a ton of easy ideas like contests or paying for traffic and ads. When you’re dealing with a low budget, things get a bit more complicated. You need to come up with something truly original that doesn’t cost a lot of money. Sometimes people with huge budgets are even good enough at coming up with ideas that they can get a ton of attention with little to no money.

Try standard methods like press releases and asking friends to talk about it. Consider getting into things like video or other new formats for delivering content. Do something fun that people enjoy seeing. Out of the blue, I agreed to beer funnel some amazing beer made by a friend of mine at Affiliate Summit. Doing that with some high profile bloggers got both me and my friend a ton of exposure all over the internet. That didn’t cost me a thing. It didn’t take a lot of time, and it was a ton of fun. I haven’t seen any coverage of Affiliate Summit that didn’t at least mention that. Win.

Make sure people see what you do.

You can have a killer idea, but make sure you get exposure. Make sure that if you come up with something you shamelessly promote it until your fingers bleed. Get on Facebook, Twitter, other blogs, do press releases to the big news sites and hit up traditional media like television and radio. Look for sponsors who will give you some exposure to their customers too. Hit up forums and discuss what you’re doing too. This is also a great time to get feedback from people on whether or not your idea is good or not.

Consider doing a pre-launch or pre-event to build up some hype and get people talking. If you can provide a way for people to take the information viral, do that. The more people that talk about it, the more exposure you’ll get. Word of mouth advertising is also the single biggest form of advertising you can use.

Go.

All of the stuff I mentioned above is sort of wishy washy and not very concrete. You want something concrete? Spend the rest of today coming up with something novel. If you have trouble coming up with one, contact me. I’ll help you. I’m great at it. Spend the other six days this week promoting your idea a few hours a day. On the seventh day: execute. Use this as your motivation to launch from the foundation you’ve already built.

Go.

Originally posted on jtGraphic.net: Series: 7 Weeks to a Successful Blog: Week 6

“Make Money Online” by John Chow with Michael Kwan was an interesting book.  I’ve been doing the online marketing thing for a little while now, so the book had a lot of things I already knew.  That being said, there is still a ton of value in the book, especially for new users.

The price of the book, a cool $10.85 on Amazon as of this post is great.  For that price, why the hell not buy it?  I learned a few tidbits that I didn’t already know, and I consider myself an expert, so I’m sure that if you’re just getting started you’ll learn something too.

Basically the book outlines the tools you need to make a blog, fill it with content, and then promote it.  You’ll find lists of useful links and tools in the appendices of the book as well.  There is a nice balance of physical real world tools, detailed steps, and concepts for success.

You aren’t going to get advanced PPC techniques with this book and you’re not going to get the big scoop on the affiliate game.   The book should really be called Make Money Online Blogging, because the book doesn’t really even touch the tip of the iceberg in terms of making money online.  It does do an excellent job of explaining how to make money from blogging though.

Overall, great book for the price.

Originally posted on jtGraphic.net: Review: Make Money Online

I’ve been using the Shoemoney System for about nine weeks now.  I’ve seen all of the videos up to the ‘Facebook Ads Results’.  I personally love Facebook advertising and it was a great experience seeing some of the training videos, because I could pick up things I hadn’t known about.  I consider myself a fairly advanced user and was still able to walk away from the Facebook series with some new knowledge of FBML and Split Testing.  If you don’t know what those are, you really should be a member. Jeremy does a pretty great job teaching you about it.

Other points:

• The $50 Facebook coupon was released finally in week nine. This means you should expect to see your coupons about two months after you start the system.  We all look forward to seeing the other $2450 in coupons.
• I can’t comment on the quality of their support, because I haven’t needed to use them yet. I’ll addend this post if I do need to though.
• In week 9 I’ve seen 27 Videos. Of those videos, I found that seven were useless (i.e. they were how to sign up for something), 4 were entertaining but not really educational (i.e. interviews and tours), 3 were great for beginners, seven were great for novice/intermediates, and five were advanced.  Overall, I’d say the best customer of the Shoemoney is a beginner to intermediate user.

Looking through the comments from the last review I did, some questions came up that I’d like to answer here:

• Do you recommend this course for a newbie? Yes.
• Does anyone know if the people that were allowed to join yesterday [Week 7] are already caught up to the people that joined on day 1? No.  The content is slowly released over time, so people that joined on day one will always be ahead (until they finish).
• …The ShoeMoney System is now permanently open from Jeremy, I thought it was a exclusive program only for 500 student[s]… The first 500 people were just a test group.  I’m sure he doesn’t want to limit his potential to just 500 people.
• I am seriously thinking about joining the Shoemoney system but not too sure whether it is actually any good at teaching about Adsense? In week 9, Adsense hasn’t been covered.  If you’re looking for something specifically for Adsense, this may not be the program for you.
• Do you guys have any idea how to cancel you shoemoney system account? I can find the freaking cancel-button…

Here you go dude. Its all handled by Clickbank:

The ShoeMoney System billing is handled by ClickBank. Unfortunately we have no way to initiate a refund to you from our end, but it’s very easy for you to initiate the refund request and get the funds credited back to your bank account in 72 hours.

All you have to do is go to http://www.clickbank.com/orderDetail.htm

Entetr your Order number (this will be in the email you received from ClickBank when you purchased the product) along with your email address and click ‘Submit’

Then follow the step-by-step instructions for requesting a refund.

• So I guess it is not possible to just get the whole thing, all 12 months, right away by paying all the money up front? True.  You’ll need to wait for the videos to be released.  This may change in the future though.

Have more questions?

Ask them below.  We’ll get them answered for you!

Originally posted on jtGraphic.net: Shoemoney System Review – Week 9

Ok, so this is an update post to my original Shoemoney System Review.

First of all, I still haven’t learned anything new.  There is an eBay arbitrage set of videos coming up that I think I MAY learn something from, but still in week three, I have nothing more than when I started.

Hitting some of my original points with followup:

1. I still have no coupons.
2. I still have no sign up gift. I did follow up with them many times and they took my address.  I haven’t actually gotten anything though.  I know I’m in the top 100 now though.  That’s nice.
3. The podcasts are still old.
4. The videos still don’t teach me anything I didn’t already know. I think I may learn something, but I haven’t yet…
   

Here is a new point:

• Their support isn’t very good. I’ve asked a few questions, and gotten some spectacularly canned answers.  The direct access to Jeremy is WORSE than just @replying him on Twitter and NOT being a member.

I’ve had some ideas for how videos should be released and I intend to share those with Jeremy or his team at some point, but I doubt they’ll care to listen.  Maybe they will though.  My big thought is that the user should get a video credit released every 2 days and be able to select from ALL of the videos which they want to see – that way advanced users can just skip the easy stuff like “How to sign up for Gmail?”

Other reviews I’ve found:

Negative

• ShoeMoney System Full Of Shit?
• Inside the Shoemoney System – Real Review – From a Members Point of View [Video]
• ShoeMoney System Review: Don’t Waste Your ShoeMoney.

I have not found a positive review yet, but if you know if a REAL one, please let me know.

Positive

• Neil Beck’s Shoemoney Learner – Of all of the reviews, this guy is a beginner and finds the system extremely useful.  I found this review the best of all so far.  Great job Neil. (Added 2/22/2010)

What are your thoughts?

Originally posted on jtGraphic.net: Shoemoney System: Third Week Review

From BI: SAI:

Microsoft announced today that it will allow buyers of the all-new Outlook for Mac to import old messages and calendar events from Outlook for Windows, in the form of .PST files.

This is not a huge deal, and seems like an obvious feature. But for some, it — combined with the fact that Outlook for Mac will finally exist in the first place — could be enough to get them to switch platforms. Or at least to give them one less reason to stick with Windows.

Previously, Mac owners who wanted to use Exchange email — or other features Outlook does better than anything else — had to use Microsoft’s unpopular Entourage app, or more recently, the Mail app built into the latest Mac operating system. But only when Office 2011 ships later this year will Mac users finally get a — decent, we hope — version of Outlook.

No word yet on whether Office 2011 fixes another big Mac disadvantage that Microsoft has savored for years — the relatively lousy edition of Excel it offers Mac users.

What do you think about the change?  I don’t do ‘many’ conversions from PC to Mac, but I do about 5 or 6 a year, and this will make it much much easier.

Originally posted on jtGraphic.net: Outlook for Mac Will Be Able to Import PST Files

I just threw this website together for my own use like a year ago.  Right now there are the three most common tools I use.  I couldn’t really think of anything else that I would have used, but the three tools are:

• Creating MD5 Hashes,
• Whois Lookups, and
• Public IP Address Checking

I use it all the time, so I thought I’d tell you about it.

Originally posted on jtGraphic.net: Project: Toolerific.com

Ok Everyone, I told you I’d get you some great shots from the Affiliate Summit Triathlon, and they’re here.  I’ll let the video do the talking.

Originally posted on jtGraphic.net: Affiliate Summit West 2009 Bonus Video

Here are some of the more popular blog posts that I made in 2008:

Hands down, the most popular post I made was How to Make Fire in Photoshop.

In March, I made a controversial post about Macs, PCs, and Linux.  I should probably do a follow up on this.

I found a solution to my Outlook / Google Calendar synchronization issues.  Actually Google found a solution.  Thanks Google.

I listed my top ten free applications.  I plan to do another version of this post in 2009.

I made a few submissions to shirt.woot derbies, but never won.  I have no problem admitting that the competition over there is pretty stiff, and the technical ability of some of the artists surpasses my own by quite a bit.

In December, I started doing contests for shirt.woot shirts.  I’ll probably change this up in the future to offer other things.  This just seemed like a great place to start.

I know I also did some things wrong.

By far the biggest thing I regret doing in 2008 was taking a break from blogging from May to September.  I think that really hurt my readership, and I’m going to try and refrain from doing that at all this year.  My blog also lacked focus.  I’m still having trouble breaking my topics apart.  Right now I think my lack of focus leaves readers wondering what I’m talking about half the time.  I’m really passionate about Woot, but a lot of internet marketers probably don’t care, and when I’m talking about internet marketing and programming, Wooters probably get bored.  Interesting perplexity.  I will try to address this in 2009 as well.

I have some pretty exciting plans for 2009 that I will follow up on later.

Originally posted on jtGraphic.net: A review of 2008.

The News

I first heard about the new Google AJAX Libraries API from Jeremy Schoemaker’s blog.  He mentions using it to reduce WordPress bandwidth, but really it can be used to reduce bandwidth in most AJAX based web development environments.

The Exciting Part

I persoanlly use prototype the most, and I’m extremely excited that I can use their libraries instead of uploading my own for each site.  I’m especially excited that calling specific version numbers is possible.  This makes upgrading a code set extremely simple, especially if you call the code version as a variable at the beginning of your code.

Realistically your javascript code is probably one of the lightest weight parts of your code, but every little bit helps, especially if you’re serving a large amount of users every month.

Optional Settings

Script Compression

I think one of the greatest optional settings for all of the scripts you can load is compression.  It’s not available for all of the APIs, but it is for most.  What it does is remove all of the whitespace from the API to reduce file size for the end user – increasing speed.  If you mix that with something like the javascript compiling on Google Chrome and you’ll have lightning fast AJAX applications.

No CSS

You can optionally remove the CSS from the scripts you’re remotly loading, which allows you to do one of three things: load the default CSS, load your own CSS, or not load the CSS at all.

Resources

WordPress.org: Google AJAX Libraries API Plugin – This plugin uses the GALA whereever possible in your WordPress installation.

Google AJAX APIs Blog – This is a great place to go if this really iterests you and you’ll be using this code regularly.  They’re always adding new scripts to the API, so if you don’t see the one you want yet, keep an eye on their blog.

Originally posted on jtGraphic.net: Saving Bandwidth with Google Ajax Libraries API

Overview

Google Sites is a product recently released by Google to create a place for colleagues to collaborate. I think it is meant to work something like a cross between Microsoft’s ultra complex SharePoint, and MySpace. The idea is to give users flexible control over their sites look and feel, while making it easy for users with out development or design skills to launch a functional work space. Once the site is created, users can collaborate in that “space.”

Joining

This is pretty straight forward. Just navigate to the Google Sites main page and set up an account. Your organization will need to be a member – using Google Apps. This can be a bit of a hassle if you aren’t the admin for your organization. I think this is Google’s way to combat the lash back from IT staff.

Setting Up a New Site

From the Dashboard, just click “Create New Site,” and you’ll be prompted for some basic information like: a site name, category, and description. You can also set who you’d like to collaborate with and pick a pre-defined theme from a rather bland selection of pre-made templates. When you’re done playing with these options, click “Create Site.” Your new site is online!

Using Your Site

Now that your site has been created, you can start using it. A nice place to start is with the “Edit Page” button just above the default “Home” page. This converts the whole page to a text area and title bar that are editable. You can place whatever content you want in there now, with standard options like bold, italics, underlines, links, bullets, etc. Click save when you’re done, and the page is published. You also have the option of attaching files and leaving comments.

Just next to the “Edit” button is a “Create New Page” button. This is where you can create new pages and add them the the “parent -> child” tree that the site is built on. Just below this area is the navigation menu, with a conveniently available site map, which is dynamically built, based on the pages you’ve created.

Tweaking Your Site

Really dialing in your site is where the fun begins. In the top right of your browser window, you can click “Site settings” and be taken to a page where you can edit site sharing settings, the appearance, and “other stuff.” The most interesting part is the appearance settings, where you can modify things like colors, fonts, and background images for different sections of the page. You can also modify your theme or site elements here.

Site elements are like widgets on the left bar next to the main content on your pages. Right now, there are only a few site elements, but I would imagine that they would add more as popularity grows. It may become something like the “widgets” for iGoogle (which by the way, I love).

The real meat of the Appearance section is “Colors and Fonts.” This is where you can upload your own background images and change colors for your theme create your own custom theme. I tried fairly successfully to recreate the look and feel of this site. One thing Google Sites does a lot better than a lot of other sites I’ve seen is the style manager. What one would usually use CSS styling for is in a nice GUI. For instance, adding a background image in the top left that doesn’t repeat involves just uploading the image, selecting vertical, horizontal, and repeat settings from drop downs, and hitting save. It’s done. That will probably make a lot of users that don’t know CSS quite happy.

“Other Stuff” is where you change things like your title, categories, and description. Oh, and you can delete the whole site here too.

My Thoughts

I’m quite underwhelmed by Google Sites. Products like WordPress seem to be much better. Although I’ve never used it, Blogger seems like a much better alternative if you’re looking for a Google product. That being said, this is an extremely new offering, and I’m sure it will get dialed in a lot better. Maybe the should have tagged it with “beta” for a couple years, like Gmail. This is also free. I find it hard to give something free a bad review, because your ROI is divided by zero. Im interested to see where this goes in the future.

I also felt like there should be more. That feeling just kind of confused me the whole way through. I think it may have just been so simple it was hard. Maybe I’m just dumb.

What do you think about it?

Originally posted on jtGraphic.net: Google Sites Leaves me Bored AND Confused