Printing, Picas, Points, and Pixels: How’re they related?

imageHave you ever wondered why fonts use points, or what that unit of measure is in Photoshop – the Pica?  Did you know that pixes and screen fonts are very much related to old school printing?  Here’s the place where I can bring it all together for you.  First the definitions:

Points

There are 72 points in an inch.

Picas

There are 12 points in a Pica.

Printing

Standard printing methods use points and picas to measure the size of fonts and paper or other objects on the print.  For instance a newspaper may use a 12 point (1 pica) font on a peice of paper.  Try dividing a regular 8.5 x 11 peice of paper into thirds.  It’s much easier to say 11 inches is 66 picas, so it’d be three 22 pica folds instead of every 3.66 inches.

Pixels and Screen Typography

It’s interesting to see the correlation of old school typesetting when looking at modern day computers.  The standard resolution is 72 pixels per inch, which means each pixel is one point.  That makes things easy.  Did you ever wonder why the largest font size in Word is 72?  It’s because that font should be one inch high on you screen – and who would want to go bigger than that?

I just learned all of this from a customer of mine recently.  Have anything to add?

Goals vs. Resolutions

measureGoals and resolutions are not the same thing.  Let’s look at their definitions as advertised via dictionary.com:

goal

–noun
1. the result or achievement toward which effort is directed; aim; end.
2. the terminal point in a race.

res⋅o⋅lu⋅tion

–noun
1. a formal expression of opinion or intention made, usually after voting, by a formal organization, a legislature, a club, or other group. Compare concurrent resolution, joint resolution.
2. a resolve or determination: to make a firm resolution to do something.
3. the act of resolving or determining upon an action or course of action, method, procedure, etc.
4. a solution, accommodation, or settling of a problem, controversy, etc.

What’s the difference?

When you resolve to do something, you are setting up an action that you will carry out without measurable results.  For example: “I will exercise more this year,” “I will lose weight,” “I will spend more time at home,” etc., etc.  A goal is the vessel by which you take a resolution and define a measurable outcome.

What this means to me:

Every new year, I define a set of goals for the year, both personally, and for my business.  I express those goals for my business through an annual review of the business plan – a document defining my finite goals for the year, next three years, ten years, and life of the company.  I define my personal goals here on this blog.  All of the goals I set for myself follow a specific format.

Formatting a Goal

I use a simple acronym for defining my goals: SMART.  Smart stands for:

  • Simple
  • Measurable
  • Attainable
  • Realistic
  • Timelined

For instance, looking at my previous post: My Goals for 2009, we can pick out the goal: “Put $10,000 into my IRA.”  This goal is simple because I only need to do one thing.  Tracking it isn’t complicated.  It is measurable.  Each dollar I put in is a measurable unit.  It’s attainable.  I’m pretty sure I can do this if I hold myself to it.  It’s realistic.  I’m not putting more than I make into my IRA.  It has a timeline, because these are my 2009 goals, I have until Dec. 31, 2009 to complete them.

Following Through

Goals are only useful if you follow through.  I like to set goals far enough in advance and broad enough that if I fall short for a couple days, I can recover.  I like to make “thermometers” to track how close I am to acheiving goals as well.  I can organize all of my thermometers into a dashboard of sorts and rate myself on my progress.  I can find places I fall short and work on improving those areas.

I hope this helps you turn your resolutions into goals and your goals into results.

My Goals for 2009

goalsLose 33 lbs

I currently weight 213 lbs, and I would like to slim that down to a cool 180.  I have a treadmill and a rowing machine, so it should be pretty easy to exercise.  I will post my workout strategy in another post sometime.

Put $10,000 into my IRA

This goal may actually change, depending on what my financial adviser says about contributions to my IRA.  Essentially I would like to put the maximum legal amount into my IRA that I can.

Make $10,000 from affiliate marketing

I’d like to make what I put into my IRA from affiliate marketing. ’nuff said.  I think I can do it if I really put my mind to it.  I’m going to Affiliate Summit right at the beginning of the year, so there is no excuse for not reaching the goal right?

Shake Shoemoney’s hand

I think this would be great.  Shoemoney will have a booth at Affiliate Summit, so this should be easy.  He’s somewhat of a role model for where I’d like to go in the industry.  I’ll see you soon Shoe.

Reach 1,000 unique page views per day on this blog

I’d like to make this blog something people look forward to looking at each day.  I need to drive traffic here to create a more interactive, richer environment.  I think 1,000 uniques a day is very feasible.

Finish the concrete work in my basement

My basement has a whole mess of concrete issues that I need to clear up.  This is a big project, but it needs to get done in order for me to set up an office down there.  I hope to get it done by mid-august.  We’ll see how it goes.

Go to Las Vegas

This is easy.  I’m headed there for Affiliate Summit West next week.  I’ve never been to Vegas or a conference before, so this should be fun.

Make at least 250 blog posts

250 posts is about 2 every 3 days.  That kind of number will keep me honest.  I plan to put a counter somewhere…

Take a vacation that is not work related

The trip to Vegas does not count for this one.  My wife and I are planning a trip to Mexico sometime near the end of the year.  This one may happen early January 2010 if scheduling doesn’t permit during 2009.  We’ll see what happens!

What are your goals or resolutions for 2009?