Bob: What should I blog about?  I want to make money off of my advice.

Fred: I don’t know, but what do you like?

Bob: I like playing golf.

Fred: Are you any good?

Bob: No.  I just started about 3 months ago.  My handicap is 38.

Fred: You shouldn’t blog about golf advice. Are you good at anything?

Bob: I’m a wizard at Excel.

Fred: Do you like it?

Bob: Kind of, but only when I have a challenging problem.

Fred: Why not do a blog about challenging excel problems?  You could also start a blog – more like a journal of learning to golf better.  I suspect the Excel blog will attract more people.

Bob: Two different blogs?

Fred: Yeah, I think that’s a great idea.  The point is: don’t do what you love, do what you like and are knowledgable about.  People out there are looking for GOOD information, so make sure you give it to them.

Bob: How do I make money off of it?

Fred: Wait until a few hundred people actually care about you and then come see me.

Bob: How will I know they care?

Fred: You’ll know.