Bob: What should I blog about? I want to make money off of my advice.
Fred: I don’t know, but what do you like?
Bob: I like playing golf.
Fred: Are you any good?
Bob: No. I just started about 3 months ago. My handicap is 38.
Fred: You shouldn’t blog about golf advice. Are you good at anything?
Bob: I’m a wizard at Excel.
Fred: Do you like it?
Bob: Kind of, but only when I have a challenging problem.
Fred: Why not do a blog about challenging excel problems? You could also start a blog – more like a journal of learning to golf better. I suspect the Excel blog will attract more people.
Bob: Two different blogs?
Fred: Yeah, I think that’s a great idea. The point is: don’t do what you love, do what you like and are knowledgable about. People out there are looking for GOOD information, so make sure you give it to them.
Bob: How do I make money off of it?
Fred: Wait until a few hundred people actually care about you and then come see me.
Bob: How will I know they care?
Fred: You’ll know.