Tag Archives: Blog

Series: 7 Weeks to a Successful Blog: Week 2

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Get your house in order.

You’ve written content going back ten posts, so now your blog has some roots.  You don’t look like you just started that’s good.  Now you need to do the additional setup to get things going.  Setting up tracking, search engine submission, comments, spam protection, and a slew of other details is next. First, though, you need to write some more content, because, well, that’s what having a blog is all about.

Last week I intentionally didn’t tell you what domain I registered, because I didn’t want everyone to flock there before everything was at least partially set up.  I was still on the fence about giving out the domain name, because I didn’t want traffic from this blog to boost traffic to that blog. I want to grow it naturally without any help from my other online properties. That being said, I am going to tell you, but only so you can keep your eye on what I’m doing. I’m only going to mention it this once though, and it might be the end of the project later if everyone copies the strategy. It’s CoreFitnessBlog.com.

Commitment

13 hours. $0.

Next Wave of Content

You should be doing at least one post a week with a minimum of 2000 words per month. Never do a post under 200 words.  What does that mean? Do 1 post a week with a minimum of 500 words each, or Do one a day that is at least 200 words.  I prefer to do longer, less frequent posts, so I’m opting for the 4×500 method. Also: one minute of video is worth about 100 words, so feel free to do video posts as well.

I find it’s best to sit down for 4 to 8 hours and bang out all of the posts for the month, assuming that your niche isn’t based on the news.  You can then drip those posts out scheduled on specific days. Remember: you can always add posts on the fly when breaking news in the niche comes up.

Subscriptions

Set up a Feedburner account and start soliciting subscribers. There is a plugin for adding a subscription widget and changing your WordPress feed URLs to Feedburner URLs that I talk about below.  The best visitors are return visitors and RSS and Email subscriptions is the easiest way to keep people updated and make them return visitors.

If you’re feeling ambitious, set up an account with Aweber too. It’s never too early to start your email list. You might be jumping the gun just a smidge, because there is so much more to set up and get going.  This will be covered in a later post and if you already have an account, it’s really a no-brainer.

Plugins

I did a post last week, listing all of the plugins I use on this blog. Go read that post and install the ones that are relevant to what you’re doing. You need to be especially aware that you need to install the Google Analyticator and Feedburner Subscription widgets to make sure you can track what’s going on and start building a subscriber base.

One plugin I forgot in the post I did last week was FD Feedburner, which changes all of your WordPress URLs to Feedburner URLs. This is essential, because if you want to track RSS feed. I actually made that mistake when I started this blog and couldn’t figure out why I couldn’t get subscribers.  The minute I installed it, my subscriber count went up by 500%subscriptions, you need to use make sure people are going to Feedburner and not your WordPress. My subscribers didn’t actually change, but I could see the data.

Here’s a quick list of plugins that you need, no matter what your vertical is: Akismet, Google XML Sitemaps, FD Feedburner, and Sociable.

Problems I Had

The biggest problem I had was when I wrote a post highlighting other blogs. I quickly realized that I only read one fitness blog. I didn’t want to make poor recommendations, so I spent almost 5 hours reading fitness blogs trying to find some that I would actually stand behind. I picked some that seemed great, but we’ll see how that turns out.

What I should have done was table that post until later in the blog when I was reading other peoples’ information and got to know the players in the niche. Don’t stay on projects that are time sinks. I could have easily written an extra 3 or 4 posts in that time.

How did your first week go?

Please share your success or failure stories with me below.  If you have questions about how to do something, please feel free to contact me in the comments or via email. I will help you set everything up. Also, if you haven’t nailed down hosting yet, remember you can always contact me.

Series: 7 Weeks to a Successful Blog: Week 1

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I’m starting a new blog series called 52 Weeks to Success.  It’s going to be about starting a blog and building it up, start to success (notice I didn’t say finish).  It will make decent money online and detail every part of the process from conception to execution to making money.  Without further adieu:

Commitment

Time: 7-10 Hours; Cost: $11

Research a Niche

I’ve been losing weight for about 3 months now and I’m down about 25 pounds.  I’d like to lose about 30 more, so I’m going to focus on health and fitness as my niche I think.  Notice I said I think, because I haven’t done any research yet.  I’m not a fitness expert, nor am I particularly fit.  I do know from hearsay that gaming, fitness, dating, and finance are great niches to work in, but they’re extremely competitive.

Since I know I want to do something in Fitness, I’m going to pull up GoDaddy.com and Google External Keyword Tool.  I’ll start with the keyword tool and check for phrases that are in my niche.  I like phrases have a lot of words and a lot of searches.  3 words and over 5,000 searches usually means it should be easy to reach number one.  On GoDaddy, I’ll try domains that match the keywords that show up in the External Keyword Tool. It’s absolutely important that you know what keywords you want to rank for, because if you don’t you might be wandering a bit.  This allows you to focus.  I found that this is ultimately what lead to my success in building websites.

After an hour or so of playing with variations on diet, health, fitness, exercise, and blog, I ultimately chose “core fitness blog” as my keyword of choice.  It has 27,000 searches and is extremely competitive, but I’m ambitious.  This may blow up in my face later, but we’ll see what happens.

Get a Domain Name and Set Up Hosting

Now that I’ve selected a niche and some keywords, I need to buy a domain.  I just happened to find the perfect one that includes both of my keywords and another fairly relevant keyword.  I registered the domain and proceeded to set up my hosting.

If you have questions about how to set up a domain or hosting, just shoot me an email or leave a comment.  I can help you with that.

Install WordPress on the website and stick with the generic template.  Design doesn’t matter right now.  What you need is content.

Start Writing Content

Write 10 articles, spending about 30 minutes each on the articles.  Don’t go straight from one article to the other either.  Take 5 minutes or a day in between to take a break.  Have some food, surf the net, work, sleep, play Tetris, or do something else that gets your mind off of writing.  If you don’t do that, you’ll burn out.  Remember: this is supposed to take about a week.  Once all of your articles are written, go back and read them all out loud.  I don’t care if it’s awkward.  Also: if you can have someone else read them – do that too.

Once you have all of your articles written, load them into WordPress and date all of them 15 or so days apart going back in time.  If you need help doing that, just let me know.  The reason you do this is to give your blog some long term relevancy right now.  People tend to trust a blog that has been around for a while and has multiple posts.

Get the Word Out

Any time you’re not working on the things mentioned above, you need to be discussing your niche with like minded people.  I’ll be detailing specific effective ways to get the word out in later posts, but in general, just get a conversation going.  Use social media like forums and other blogs to drive peoples’ interest in your direction.  You could easily spend 40 hours a week on this specific part of development.

Concluding Week 1

You should have more than enough work with these tasks.  Always remember that if you have extra time, you can move on to next week if it’s out already, or you can fill your time with spreading the word.  Everything listed in this post should take about 7-10 hours (less getting the word out) to do and cost $11.  You can use this method to build 4 blogs simultaneously as your full time job, or one blog after work.  Tell me how your first week went in the comments below.

St. Patrick’s Day Insights

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St. Paddy’s day is my favorite Holiday.  My birthday is in less than a week, and I still haven’t planned anything for it.  Hopefully someone throws me a surprise party.  Anyways – I digress.

I want to talk about capturing the attention of special days of the year – be them holidays, birthdays, etc.  People are in a purchase-friendly mood when they’re celebrating – especially when alcohol is involved.  When you’re thinking about your next affiliate project, consider what holidays are in close proximity.  You’ll want to be promoting things for that holiday up to two or three months in advance, because people often times buy their products early to get the best possible prices they can.

Brainstorming and Execution

Make sure you brainstorm as many monetization paths as possible when you’re beginning to formulate your first plans.  Here are some of my successful St. Patrick’s Day affiliate sites and how they were monetized:

  • A blog for hospitality businesses to brainstorm promotions for St. Patrick’s Day.  I directed people to offers for custom shirts, mugs, guiness, etc.
  • A holiday deals website giving out coupons for SPD schwag.  I all of the coupon offers I could find, centralizing a place where people could get discounts for all of their Paddy’s Day needs.
  • An Irish music website, complete with funny YouTube videos.  I focused on generating income from Audible.com, iTunes, and Amazon.
  • A website with the complete history of St. Patrick’s Day.  I just ran Adsense on this one – I’m not sure why it was so successful.

Conclusion

I hope this helped you decide what to do for your next affiliate project – or at least gave you a little treasure chest of ideas for projects you may want to do in the future.  The other thing that is great about holiday offers is that with a little tweaking, you can run with the same website next year.

Like any other project – the more insight you can give your customers, the better.  If you don’t know much about Easter, you probably shouldn’t build a niche site about it.  Luckily my birthday is so close to St. Paddy’s Day, and I have a little bit o’ Irish in me.  Hopefully this next week isn’t too blurry.

Have questions? Ask them in the comments.

My Goals for 2009

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goalsLose 33 lbs

I currently weight 213 lbs, and I would like to slim that down to a cool 180.  I have a treadmill and a rowing machine, so it should be pretty easy to exercise.  I will post my workout strategy in another post sometime.

Put $10,000 into my IRA

This goal may actually change, depending on what my financial adviser says about contributions to my IRA.  Essentially I would like to put the maximum legal amount into my IRA that I can.

Make $10,000 from affiliate marketing

I’d like to make what I put into my IRA from affiliate marketing. ’nuff said.  I think I can do it if I really put my mind to it.  I’m going to Affiliate Summit right at the beginning of the year, so there is no excuse for not reaching the goal right?

Shake Shoemoney’s hand

I think this would be great.  Shoemoney will have a booth at Affiliate Summit, so this should be easy.  He’s somewhat of a role model for where I’d like to go in the industry.  I’ll see you soon Shoe.

Reach 1,000 unique page views per day on this blog

I’d like to make this blog something people look forward to looking at each day.  I need to drive traffic here to create a more interactive, richer environment.  I think 1,000 uniques a day is very feasible.

Finish the concrete work in my basement

My basement has a whole mess of concrete issues that I need to clear up.  This is a big project, but it needs to get done in order for me to set up an office down there.  I hope to get it done by mid-august.  We’ll see how it goes.

Go to Las Vegas

This is easy.  I’m headed there for Affiliate Summit West next week.  I’ve never been to Vegas or a conference before, so this should be fun.

Make at least 250 blog posts

250 posts is about 2 every 3 days.  That kind of number will keep me honest.  I plan to put a counter somewhere…

Take a vacation that is not work related

The trip to Vegas does not count for this one.  My wife and I are planning a trip to Mexico sometime near the end of the year.  This one may happen early January 2010 if scheduling doesn’t permit during 2009.  We’ll see what happens!

What are your goals or resolutions for 2009?