Blogging Tip: Picking a Niche in Narrative

Bob: What should I blog about?  I want to make money off of my advice.

Fred: I don’t know, but what do you like?

Bob: I like playing golf.

Fred: Are you any good?

Bob: No.  I just started about 3 months ago.  My handicap is 38.

Fred: You shouldn’t blog about golf advice. Are you good at anything?

Bob: I’m a wizard at Excel.

Fred: Do you like it?

Bob: Kind of, but only when I have a challenging problem.

Fred: Why not do a blog about challenging excel problems?  You could also start a blog – more like a journal of learning to golf better.  I suspect the Excel blog will attract more people.

Bob: Two different blogs?

Fred: Yeah, I think that’s a great idea.  The point is: don’t do what you love, do what you like and are knowledgable about.  People out there are looking for GOOD information, so make sure you give it to them.

Bob: How do I make money off of it?

Fred: Wait until a few hundred people actually care about you and then come see me.

Bob: How will I know they care?

Fred: You’ll know.

Scheduling Posts in WordPress 2.9.x

The easiest way to release content on your blog is to write it all at once and slow release it over time.  This also works really well when you’re on vacation or otherwise indisposed.

  1. Write your post like you normally would, but hitting the “New Post” button in the top right corner of your dashboard.
  2. Look on the right side of your post window and you should see some publish options.  Click “Edit” where it says Publish immediately.
  3. The window should expand and look something like the image to the right.
  4. Set your date and hit “OK” and it will release in the future.

If you use this on all of your posts, you can dedicate specific large amounts of time to setting up your posts for the week or month.  This way you can have periods of inactivity on your blog and still be releasing content.

New Project: DrunkAsshole.com

I got really lucky with that domain name and put it to use.  I just made a website that tries to be offensive, sexy, and disgusting all at once.  We’ll see how it does.  The system is built on WordPress and is using a free theme for now.  What’s interesting is how low my bounce rate is.  We’ll see if it keeps up.

Here’s a link:

http://www.drunkasshole.com

Note: drunkasshole.com is NSFW.

Affiliate Offer I Stand Behind: Vermont Teddy Bear

Vermont Teddy Bear is a company I can really stand behind.  1) I’m from Vermont, and 2) their business model and idea is awesome!

These folks are 30 miles down the road from where I live.  They’ve been in the business for 20 years and have an amazing idea.  I love going down to their shop and actually seeing the bears get built.  It’s a great idea to go down there and tour the place and then build a Valentine’s Day teddy bear for your husband/wife/girlfriend/boyfriend/etc.

Anyways, here is an affiliate link for them (specifically to their Valentine’s Day deals): Vermont Teddy Bear

Disclosure:  I get paid if you buy something from their website.  I still stand behind their product.

Review: The Shoemoney System is Meh for Advanced Users.

I’ve been checking out the Shoemoney System for the last few days, and I haven’t learned anything that I didn’t already know.  I’m hoping that it ramps up soon though.  The videos are basic basic basic, but I’m sure he’s just leveling the playing field for other users.

The sales letter when you first sign up seemed long and annoying.  Why not just do a buy button at the top?  I knew I wanted to try it, but still had to sift through all of that stuff.

The videos and coupons that he advertises are released slowly over time, so you can’t just buy a month, watch and download everything and then cancel (shucks).

It looks like the only complete content is the old podcasts that Jeremy did as Net Income and The ShoeMoney Show on Webmaster Radio, but I’ve heard all of those already.  It would have been cool if the did the work to edit them down into something more to the point.

I also haven’t been impressed by the promise that the first 100 signups for the system get a special bonus, but it’s been like a week and a half and we still don’t know who we hare.  I’m fairly sure I’m in the first 100, because I signed up in 3 minutes, but who knows.

Unfortunately, content is released so slowly that I don’t really have much to say.  One of the videos everyone can watch, because it’s public, and the other three are about things I know very well: setting up a Google account, what affiliate marketing is, and setting up a ClickBank account.

I also noticed that many of the users complained about the same things in the week 1 webinar, so I don’t feel completely alone with this.

My conclusion?  I’ll give it a little more time before I completely judge…

Affiliate Summit West 2009 Pictures (Part 2)

Ok everyone, here is part three of the pictures.  They’re somewhat out of order from the other posts.  Imagine that they go between the two sets.  These are from the “missing” memory card that my wife had!

Affiliate Summit West 2009 Pictures (Part 1)

Ok everyone, I misplaced a memory card and I’m waiting for some pictures from others, but I have some pretty good pictures from Tuesday night.  When I find the other memory card and get the other pictures, I’ll post a final gallery.

Affiliate Summit: On Location (Pre-Conference)

So Affiliate Summit hasn’t officially started yet, but check out some of the cool things Michelle and I have been up to – mostly pics.  I’ll be adding captions later, but I need to hurry up and get down to registration.

Affiliate Summit West 2009 – Here I come.

affiliate-summitHey Everyone,

I’m laid over in Manchester, New Hampshire right now killing some time writing up the intro post.  I’m headed to Affiliate Summit West 2009 in Las Vegas, Nevada.  I’m going with my lovely wife, Michelle, and we’re going to have a friggin awesome time.  We’ve both got Platinum Passes to the conference, which means that we pretty much have access to everything except the really exclusive VIP parties.

We’re also planning on checking out CES (Consumer Electronics Show for those of you that live under a rock) when we get there.  We should get there around 8:00PM tonight, and we’ll probably jump right into some gambling.  I’ve set up some meetings with people – details to come later.

I’ve been checking out some of the other ASW arrival posts, like Shoemoney and Robb Cheuvront.  I hope to see you guys there!

More information to come.  If you’re going to be at ASW or are already there, please leave comments and I’ll buy you a drink sometime when we’re there.

Goals vs. Resolutions

measureGoals and resolutions are not the same thing.  Let’s look at their definitions as advertised via dictionary.com:

goal

–noun
1. the result or achievement toward which effort is directed; aim; end.
2. the terminal point in a race.

res⋅o⋅lu⋅tion

–noun
1. a formal expression of opinion or intention made, usually after voting, by a formal organization, a legislature, a club, or other group. Compare concurrent resolution, joint resolution.
2. a resolve or determination: to make a firm resolution to do something.
3. the act of resolving or determining upon an action or course of action, method, procedure, etc.
4. a solution, accommodation, or settling of a problem, controversy, etc.

What’s the difference?

When you resolve to do something, you are setting up an action that you will carry out without measurable results.  For example: “I will exercise more this year,” “I will lose weight,” “I will spend more time at home,” etc., etc.  A goal is the vessel by which you take a resolution and define a measurable outcome.

What this means to me:

Every new year, I define a set of goals for the year, both personally, and for my business.  I express those goals for my business through an annual review of the business plan – a document defining my finite goals for the year, next three years, ten years, and life of the company.  I define my personal goals here on this blog.  All of the goals I set for myself follow a specific format.

Formatting a Goal

I use a simple acronym for defining my goals: SMART.  Smart stands for:

  • Simple
  • Measurable
  • Attainable
  • Realistic
  • Timelined

For instance, looking at my previous post: My Goals for 2009, we can pick out the goal: “Put $10,000 into my IRA.”  This goal is simple because I only need to do one thing.  Tracking it isn’t complicated.  It is measurable.  Each dollar I put in is a measurable unit.  It’s attainable.  I’m pretty sure I can do this if I hold myself to it.  It’s realistic.  I’m not putting more than I make into my IRA.  It has a timeline, because these are my 2009 goals, I have until Dec. 31, 2009 to complete them.

Following Through

Goals are only useful if you follow through.  I like to set goals far enough in advance and broad enough that if I fall short for a couple days, I can recover.  I like to make “thermometers” to track how close I am to acheiving goals as well.  I can organize all of my thermometers into a dashboard of sorts and rate myself on my progress.  I can find places I fall short and work on improving those areas.

I hope this helps you turn your resolutions into goals and your goals into results.